So the good people at VW have decided that the punishment they received when they first brought the Phaeton stateside was not enough, they are going to do it again. Rumor mill is that the $85,000 VW will be back sometime in 2011. Since VW now has their fingers in pretty much every car company in Europe (minus BMW) and the asking price of the Phaeton is about the same of an Audi A8, I am pretty sure we are going to see the same issue VW had marketing this car last time to prospective buyers.
Buyer: Hmm, I can get an Audi A8 (with the cool LED lights, customer service, prestige, etc) OR I can get an Audi A8 with VW badges all over it and different grill and headlights/tail lights.
Let’s hope that VW includes a “free maintenance” package on the Phaeton to lure prospective Audi owners over to the VW mark.
So here is a photo of the new Phaeton:
Here is a look at the New Audi A8:
Here is a look at the new Phaeton interior:
Here is the new 2011 Audi A8 interior: (strikingly similar)
So if you had 85k to spend on a car, what one would you buy based on looks alone?